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About us
Helping tell your brand’s stories
Whether it’s partnering with existing Warner Bros. Discovery content or creating something bespoke, we have an awesome team of people who will help find unique and interesting ways to bring your brand story to our audiences.
Our team
Meet the crew!
Joshua Smith
Head of Creative
Heading up Knack Creative is Josh. It’s his incredibly enthusiastic team that not only come up with creative ideas, but with their full production capability, produce everything from start to finish.
Pro Tip: If no one comes from the future to stop you, how bad of an idea is it really?
Kerry Leonard
Head of Partnerships
As the Head of Knack Partnerships, Kerry has the pleasure of leading an amazing team whose job it is to turn a client brief into an insight led, winning idea that our audience loves and makes the client happy!
Pro Tip: If you obey all the rules, you miss all of the fun.
Kelly Beange
Senior Strategist
Kelly’s role is to understand your objectives and establish how we can help you to achieve these using consumer and audience insights. She’s the link with the content and creative teams, helping to determine solutions that fit seamlessly with our content.
Pro Tip: Life is short, smile while you still have teeth.
Paula Adams
Senior Partnerships Lead
Paula leads the team that helps tell your brand stories naturally through our news, factual and comedy programming. She’s an expert wrangler of the internal and external production teams, delivering outcomes that work for both our partners and the content.
Pro Tip: Life is like a box of chocolates (and everything can be related back to a movie quote)
Jarrod Redmond
Partnerships Lead
As a Partnerships Lead, Jarrod heads up the team that looks after all things across a nationwide favourite, The Block NZ. He ensures we deliver the strongest possible results for our Partners and Network forging long lasting relationships along the way.
Pro Tip: The more you practice, the luckier you get.
Cassie Lapsley
Senior Partnerships Lead
As the lead on all things Entertainment, Cassie and her team know how to put your brand into local shows seamlessly and when it comes to our international shows, she knows how to find that perfect fit that strongly aligns for our clients.
Pro Tip: No passion, no point. You have to love what you do to get the best out of you.
Ashleigh Payne
Creative Lead
Ash is a one-stop shop creative who takes the lead on big production projects, bringing a client’s brief to life from concept to script to screen.
Pro Tip: Your phone will never autocorrect you if you type in ALL CAPS (It assumes you’re angry and doesn’t want to get involved).
Stay up to date with the team on Insta!
Our Work
Take a look at some of our projects
2ND CHANCE CHARLIE
Warner Bros. Discovery NZ, TBWA and 2degrees worked in partnership to create 2nd Chance Charlie, a unique five-minute episode reality format that aired straight after The Project on Wednesday and Thursday nights for 8 weeks. Five ‘Charlies’ were selected to battle it out on television to win the ultimate prize – a 12-week development and training programme with a Super Rugby Team, plus a $10,000 cash prize.
AA INSURANCE - SORT YOUR LIFE OUT
Occasionally you get those really magical sponsorships where the brand alignment is just perfect. AA Insurance’s line is “Live a Little Freer”, which is perfect, because that’s what Sort Your Life Out is helping people to do in the show with all of their decluttering and organisation.
AIA SHARE CHAIR
AIA partnered with The Project to launch the nationwide tour of the AIA Share Chair!
The AIA Share Chair travelled the country looking for people’s confessions, secrets, heartwarming tales, and hilarious stories.